Today we live in a world of specialty vehicles. Some exsample of these would be Type R, GT3, Evolution, STi, M3, etc These are basicly premium specialty machines designed to be track weekend specialtys.

However in subsequent generations we have seen Automobile makers fall victim to extreme changes and the consequences for their actions.

I feel that a great many American, Japanese, European automobile makers have fallen victim to losing their originalty. Much like how socitey is so busy copying one another to keep up with the trends. Imulation is truely amazing, and it has even been said that imitation is the truest form of flattery. Is it? I think it was originally in the past, although today markets, media have gone one step too far.

You see this especially in Automobile Subcultures, image, status, trends are always in transition. For the better or Worser?

Markets were clear and cut in previous years. It's a real nasty double edge sword.

1. During the 1990's the idea of selling a 18 year old a 40-80K car was rediculious.

2. Excusivity? Whats that, during the dawn of the DC2 Type R you wouldt of found johnny fresh out of high school running around in a DC2 Type R, and certantly not an NSX at that.

3. Another reality is credit! The idea of credit was an intresting thing when it was reasionable, but when you're income is top's 25,000 and you are driving around in a car that exceeds you're anual income by three times! How does that one work, you tell me? 

4. People today, especially younger generations have absolutly no shame. What was once socially taboo is no longer. This due to the image of having money, people are so desperate, and status trends are shifting which creates social pressure for many youths. materialisim at it's finest!

5. Vehicles from the past were special, limited and had reasion.
They shared a common DNA with predecesors. The 911 had special models RS, scRS, Carerra, SC, GT, GT-S, SS, GT-R, Evolution, you name it. But all of these variants had been developed off what the factory could extract from a production based vehicle, vs that of say the present 997 GT3 or GTR which are soul bred machines. 20 years ago a Carerra was nothing to be sneared at! Most don't even understand that Carerra means race in latin and or SC stands for Super Carerra. People today see a Porsche Carerra S 997 go by and say " oh it's only a Carerra S, not a GT3. " Do we have a problem absolutly! 

We are consumbed to much by the status, and not total quality of a vehicle, only figures, coffee shop bragging rights a

 

 


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